
Our Products
The General Store at Serenbe prides itself on providing the highest quality products that support an all-natural, sustainable lifestyle.
Meat & Seafood
Our meat and seafood selections include specialty cuts of beef, lamb, pork and poultry – all free of hormones and antibiotics. Our fish and seafood is the freshest and best quality available with personalized orders available each week.
Hunter Cattle
Farmers & Fishermen
Inland Seafood
Springer Mountain Chicken
Charcuterie & Cheese
The General Store at Serenbe carries artisan cured meats and salumi made from the best ingredients, produced responsibly and crafted by hand. We are the cheese counter to the farms and creameries that we proudly support and offer an array of sheep, goat and cow milk cheeses.
Behind every cheese is a cheesemaker hard at work and behind every cheesemaker is a dairy farm with its own unique story. Whether our producers raise their own animals or buy fresh, premium milk we are dedicated to old world, sustainable dairy farming practices and the preservation of ancient cheesemaking traditions.
Cowgirl Creamery
Sweet Grass Dairy
Spotted Trotter
Point Reyes
Homegrown Pimento Cheese
Wine & Craft Beer
The wines at the General Store at Serenbe are all tasted and personally selected by me. Our selection represents high-quality producers and are usually small, estate-focused wineries. The wines are meant to bring something special to your glasses, meals and gatherings, whether the wines are value-driven or cellar-worthy. We also carry select domestic and imported beer with local and seasonal favorites.
Vignette Cellars
Sour Grapes
Grab & Go
We understand that there is not always enough time to prepare healthy, well-balanced meals at home. The General Store at Serenbe partners with some of the best local chefs to carry ready-made meals, soups, sugos and pasta, as well as sandwich and salad options, for gourmet lunch and dinner options. These selections are prepared by amazing chefs with the finest ingredients for Serenbe residents and visitors to enjoy with ease.
Storico Fresco – An artisanal pasta market based in Atlanta. All pastas are handmade with ingredients that are either locally sourced or brought directly from Italy; and organic Georgia farms grow natural herbs and fresh produce using seeds harvested straight from the Italian countryside.
Souper Jenny – Offering fresh soups, sandwiches and salads from one of Atlanta's most popular local eateries.
Asha Gomez – Prepared meals from acclaimed Atlanta chef Asha Gomez, known for her easy mix of cooking traditions from the American South and her homeland in Kerala in southern India.
Everyday Offerings
The General Store at Serenbe carries a full selection of grocery items from dairy to produce to pantry items that include herbs and spices.
We are proud to feature products from some of today’s most popular purveyors: Callie’s biscuits; Cooper’s Gourmet cheese straws and biscuits; Serenbe Foods jams and pickled goods; Doux South pickles, French Broad Chocolate; chocolate confections from Let Them Eat Toffee; and peaches and pecans from Pearson Farm.
In addition, we offer a regular selection of baked goods from various bakeries including H&F Bread Company. The frozen treats should not be missed – we feature King of Pops, Jeni's Ice Cream and High Road.